It’s time for the Weekly What The Heck!

Google Buys Doubleclick for $3.1 Billion: They claim they want to make ads more useful and less annoying. Will it be the death of the popup ad, or the introduction of “useful” ads that follow you from site to site?

Sony’s New Copy-Protected DVDs Don’t Play In Their Own Players:Â Soon they will announce their new BetamaxHD disc format that won’t play in any of the BluRay players either…

MySpace Digg-Clone…Not a Success: Uh, what’s the point if you can’t submit things yourself? What the heck are the “trusted sources” that it gets it’s content from?

Welcome to the Weekly What The Heck.

MySpace Is One Of The Most Successful Web 2.0 Startups:Â WTH? How is MySpace Web 2.0? Bad background images/music, no content, bad design, slow loading pages… I could go on. How is a website that isn’t even a real Web 2.0 site, and’s used mainly by 12-year-olds with below average brainpower, at the top of a Most Successful Web 2.0 Startups list?

Digg Users Are All Childrens (Or They Act Like Them): Ah, about time. I agree. They post and vote on rubbish, and bury good stuff (and post nasty comments).

Apple Delays Leopard Until October: Well, at least they didn’t delay it for 5 years like some companies we know…

The Real Reson Leopard is Delayed:Â Er… Maybe not…

This concludes this weeks WTH.

Welcome to Weekly What the Heck, where we take a news headline or two (or three — oh WTH, how about four?) and comment on it. You get the idea, here we go.

Zune 2.0 and “Flash Zune” Details Leaked : What? Didn’t Microsoft learn their learn their lesson with Zune 1.0? Besides, where’s Zune Service Pack 1?

HTML5, XHTML 2, and the Future of the Web: WTH? Internet Explorer barely supports HTML4 and XHTML1 (not to mention CSS…). So Firefox will support the new standard and Internet Explorer won’t for another 5 years…

100 Million iPods Sold: What they didn’t mention was how many were replacements or “spares”.

MacBook Stolen, Mac Identifies Theives: Hmm. These Macs sure are getting smart. How long until they can run away? Mr. Jobs, take note.

This concluded this weeks Weekly What the Heck.