Google’s been making some changes to Google Analytics, their already exceptional statistics software for websites. I’m impressed with their changes.
My favorite new feature is the ability to add little info widgets to your main dashboard page, so you don’t have to digg through menus to find the stuff you want. I added boxes that show the top content on my blog, the top sources, and some other things as well.
I have only two major complaints. Complain number one: The GeoMap Overlay isn’t is cool as it used to be. I liked being able to see the cities individual users are coming from. Complain number two: The navigation menu reloads the page whenever you click on a heading. In the old version, it used DHTML instead.
All in all, the changes are great. If they just make the navigation menu work a little better, this will be the best stat-tracking site on the web.
Google has made some subtle, but noticeable, changes. Their “more” page is gone, replaced by a bar along the top of every Google page. You’ve got the sugest feature on the search box, and the results pages look a little different. All of the changes are with the intent of making it easier to get around. It’s going to take a little bit to get used to the changes, but you probably won’t notice them after awhile.
Google has announced that they plan to acquire the ad network Doubleclick soon. They even started sending info out through Google Groups. What are they planning? They’re not giving much away. Time for some educated guesses.
Some qoutes from Google:
“This new partnership represents a tremendous opportunity for us at Google to broaden and deepen our inventory of available ads and to better serve both our publishers and users. Together, Google and DoubleClick will empower agencies, advertisers, and publishers to collaborate more efficiently and effectively, which will, in turn, provide a better experience for our users.”
“Sponsored information served by Google has always been, and will always be, clearly distinguished from objective content available via our search results and across our partner network. We want you to find the information that you are looking for—be it in an ad or elsewhere—quickly and without hassle. We know that our collaboration with DoubleClick will serve and advance this goal.”
Hmmm…. That sounds like the web will be getting a little less annoying soon. How? I’m thinking Google may be trying to kill pop-up ads and other irritating ad types. Google has always had bits in the AdSense policy forbidding you to put AdSense on a site with more than x popups per session. They seem to take a dim view of pop-ups and other annoying ads. Maybe they’ll stop providing the service of pop-ups and those annoying flash ads that expand across the page and annoy the heck out of you.
There’s a good chance that Doubleclick will become integrated with the AdSense program too. They did talk about broadening and deepening their inventory of available ads…