Marketting Guys Shouldn’t Be Allowed To Name Stuff

Really, they shouldn’t. It should be developers. Did you hear about HBO? An exec is in favor of dropping the term DRM for ‘DCE’. DRM, as you know, stands for the stupid-sounding ‘Digital Rights Management’. How about DUR (Digital Usage Restriction), AMRS (Annoying Media Restriction System), or WDTYSWPTSSOYM (We Don’t Trust, So We Put This Stupid System On Your Music)? They’re more accurate. Can you guess what the HBO Exec’s ‘DCE’ stands for? “Digital Consumer Enablement”. What? How does DRM “enable” consumers?

The world is littered with stupid cryptic names that seem to be designed to hide the real meaning.


 

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