Google To Purchase Doubleclick

Google has announced that they plan to acquire the ad network Doubleclick soon. They even started sending info out through Google Groups. What are they planning? They’re not giving much away. Time for some educated guesses.

Some qoutes from Google:

“This new partnership represents a tremendous opportunity for us at Google to broaden and deepen our inventory of available ads and to better serve both our publishers and users. Together, Google and DoubleClick will empower agencies, advertisers, and publishers to collaborate more efficiently and effectively, which will, in turn, provide a better experience for our users.”

“Sponsored information served by Google has always been, and will always be, clearly distinguished from objective content available via our search results and across our partner network. We want you to find the information that you are looking for—be it in an ad or elsewhere—quickly and without hassle. We know that our collaboration with DoubleClick will serve and advance this goal.”

Hmmm…. That sounds like the web will be getting a little less annoying soon. How? I’m thinking Google may be trying to kill pop-up ads and other irritating ad types. Google has always had bits in the AdSense policy forbidding you to put AdSense on a site with more than x popups per session. They seem to take a dim view of pop-ups and other annoying ads. Maybe they’ll stop providing the service of pop-ups and those annoying flash ads that expand across the page and annoy the heck out of you.

There’s a good chance that Doubleclick will become integrated with the AdSense program too. They did talk about broadening and deepening their inventory of available ads…


 

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