Bad Ads, The Commercial Must Die

You must have seen them. They’re everywhere. They’re slowly taking over the web. What are they? They are online advertisements that irritate the heck out of people.

They’re slowly taking over the web.

These “commercial-style” ads play before a video clip or game. Where can you see them? Shockwave.com is one example. You click the “Play Game” button and are greeted with, not the game, but a 15-30 second flash-based “commercial” that you are forced to watch before the game starts. You can’t skip or block them, either. The ad carries an embedded command that starts the game. If the ad doesn’t finish playing, the game won’t start. Sure, Shockwave.com gets a ton of cash off these ads, but they annoy everyone. And it’s not just Shockwave. IMDB, for another example, makes you watch an ad before you can view a movie trailer.

You can’t skip or block them, either.

These ads rarely even approach being useful. You get “shoot-the-ipod” ads, cellphone ads, Ford ads, ad nauseam. At least the commercials on TV are funny sometimes. These new web-based monsters are boring and pointless. Yes, we know Ford exists. We don’t need to be reminded every time we watch a video online.

Webmasters, don’t use these….please. They’re nearly as irritating as pop-up ads (and that definitely means annoying). Take a look at the most successful video site on the web, YouTube. Do you see ads like that on there? No! With Google backing them, I’m sure they won’t add them any time soon either.

These ads rarely even approach being useful. You get “shoot-the-ipod” ads, cellphone ads, Ford ads, ad nauseam.

The solution? Try something like Adbrite’s new InVideo system. Try it out. Not too bad is it? It probably pays less than the “commercial”s, but it doesn’t irritate people.

Let’s keep commercials from spreading to the web.